Darren Rowse examines why new media is growing at rapid speed than never before. He concludes that until recently news and knowledge sector has largely been in one-way form. The new media has heralded an era of interactive medium of sharing new and knowledge with increasing public participation.



There’s an increasing amount people’s participation in media creation. In addition, with advent of blogs the new media promises to change the news publishing business as well.



Following are the reasons given by Darren on why new media is growing so fast:



1. Participation.

2. Suspicion of Institution.

3. Playfulness.

4. Relationality.

5. Holism.

6. Juxtaposition.

7. Do it yourself.

8. Immediacy.



Via Problogger