Reuters, known over the world for its financial market data and as the leading news service group that provides reports from across the globe to various leading international newspapers and broadcasters, recently chose Attributor Corporation for protecting its content.
The original content of Reuters will now be identified and monitored by the Attributor Corporation. This technique of protecting the content is more commonly known as fingerprinting technique. Companies like MySpace, YouTube, Daily Motion, Viacom etc use Attributor’s fingerprinting technology.
Attributor will better enable Reuters to spread its content in a more effective way over the Internet, at the same time safeguarding it as Reuters’ expands and transforms its online distribution strategy. It will also be analyzing how to distribute Reuters’ content over the ever growing Internet.
The association is Reuters’ attempt to engage in newer selling options, and provide more targeted offerings to its market and customers. It is an important move for Reuters as CNN recently announced its decision on no longer using Reuters for their content.
