More Positivity

Now that I have started talking a little bit about some of the benefits of today’s media outlets I figured I would try and keep this little positive gravy train rolling with this one.

Gives The Little Guy A Chance

What I really love about the accessibility of media today and advertising in particular, is that smaller and local businesses actually have a chance at getting their name out there. Now that we have the internet, Facebook, Google, and every other thing that people go to everyday, family owned businesses are actually getting a shot to make a name for themselves.

Watch this video for example:

So this obviously isn’t some big roofing corporation and from what I can tell they are probably a smaller family owned business trying to make it. With something as accessible and easy to use as YouTube giving people a chance to have their video or whatever it may be they want seen by millions of people is a great thing.

On The Other Hand…

This easy access obviously has its downsides to it as well. Even though I am sure the majority of people use this access for good, there are definitely a lot of people who abuse this and sometimes even for evil things.

ISIS, for a horrific example, uses Twitter and other social media accounts to spread their hatred and down right stupidity around the globe which I don’t need to explain why is a bad thing.

But like everything in this world, we have to take the good with the bad and Modern Media Outlets are no exception.

The Good

I noticed that pretty much everything so far has been just me moaning and complaining about the various news outlets out today so decided to change directions a little bit and talk about at least one thing that is a positive with certain forms of media and for people to get their news.

Accessibility

One thing I will say is primarily a positive impact is how easily and quickly people of this generation have access to pretty much any news story that is out at the moment.

Anyone reading this that does not have one of these? I would say a good 9 out of 10 people own a smart phone and probably spend more time than they should on it. I’m not sure how many people out there actually use their smart phones for getting news stories, but for those who want to like me it is amazing. Whenever I hear of a story or see something that’s interesting all I have to do is pull out my phone and do a quick google search and BAM; there’s my news.

Back in the day I can’t even imagine what it was like without smart phones or the internet. People had to wait to either get their news papers or just happen to be by a radio to have any idea of what’s going on. I think I would have liked to live in more simpler times like this. Not as many distractions from what’s going on in the media today :)