Continued

Yesterday I talked about one of my favorite TV shoes in the world, South Park and talked a little bit about how people take advantage of their popularity to create fake news stories talking about them to get readers and get people riled up.

Well I was having dinner at my Aunt and Uncle’s house yesterday for a small family party and I don’t even know how but this story got brought up but it did and my cousins starting talking a little bit about their job and how this kind of stuff happens all the time. It kind of chimes in perfectly with that small roofing company I mentioned on here a few posts back.

 Little Background

My cousins, Walter and Dale, are identical twins and are both around 30 years old (I’m embarrassed that I don’t know their exact age; sorry guys if you’re reading this!). They own their own little business and basically do any kind of construction work on homes, but their main business is roofing and have a website for it at proroofersco.com. I immediately thought of that small roofing company I brought up a few posts back so naturally started asking questions about what went into getting their name out there and what kind of restrictions they had when making their website and their business.

So just to give you an idea of what they do, they said that they make the most money when they install metal roofing so obviously they try and market themselves the most for that but they also do repairs to asphalt shingles which they don’t make as much money from. Neither of them went to college and have always done some sort of construction job or blue collar work as long as I have known them.

They are the best guys ever and pretty awesome at what they do. I love that they have a chance to get their name out there thanks to the ease of access to media and other outlets out there today.

You Never Know

So you might be wondering why I am bringing this up. Well, I was really curious about what Walter and Dale had to do in order to get their website up and their company out in public. Guess what they had to go through…

Nothing.

Anything can be put up on the internet and if they wanted to, they could just add a million things on to their website to get people to go there. Remember the posts I had about Click Bait (I promise that isn’t click bait :))? Well any company really can put whatever they want on their site to get people to click which is kind of scary.

I’m sure it isn’t as common for businesses or whatever to make up stuff on their website, but it is still something to think about.

Anything Can Be Fake

A huge thing that is scary about how easy it is for any kind of media outlet, or anyone at all for that matter, to spread downright lies around like wild fire and anyone who reads it really has no idea how credible the source is. I am not talking directly to any news station or even any news in general. I am talking about the fact that anyone who has access to a computer, or now a smart phone, and the internet can create any story they want and simply push “publish” and BOOM; it is out for the world to see.

I am sounding more and more like an angry pessimist on this thing, aren’t I?

One of My Favorites; South Park

 So unless you live under a rock, I am sure you know what South Park is and I really hope I don’t need to explain it to anyone. But for anyone that isn’t a hardcore fan like me, they recently had an article called “You’re Not Yelping” which was basically an episode just DESTROYING Yelp and the people who complain on it and it was absolutely brilliant and hilarious.

Well about a week after the episode aired, there was a story floating around all over social media and the internet that Yelp was suing South Park for $10 million for slander or defamation. I thought this was hilarious and everyone thought it was legit.

Fast forward a week and it turns out that the story was completely made up by who the hell knows and had zero truth to it. Apparently the website who posted it just changed 1 letter or character in their URL so it looked like a credible news site and no one had any idea.

This ease of spreading lies is what worries me here at Modern Media.