Archive - February 2010

Ascending Descending
Ad Inventory Optimization - Breaking through the closed walls
Every content network has walked this rope at least once – ad inventory optimization. Direct sales team can only sell 40-50% of your ad inventory at any given time. The rest is filled with different ad networks, big and small. The math is very...
 
Money is made on the long tail and not being in the long tail
Today I had a long discussion with an old friend on economics of content in the Long Tail. Sharing some of the interesting points. What is long tail? According to Wikipedia - The Long Tail or long tail is a retailing concept describing the...