Today I had a long discussion with an old friend on economics of content in the Long Tail. Sharing some of the interesting points.
What is long tail?
According to Wikipedia - The Long Tail or long tail is a retailing concept describing the...
Archive - February 2010
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Every content network has walked this rope at least once – ad inventory optimization. Direct sales team can only sell 40-50% of your ad inventory at any given time. The rest is filled with different ad networks, big and small. The math is very...
Co-founder and CEO of Instablogs Network. Instablogs which was founded three years ago today stand as one of the top citizen newspapers in the world and an active community of 100,000 members, and 90 lakh pageviews per month.
I would love to interact with fellow (or budding) entrepreneurs, share ideas and exchange expertise in all possible areas.
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on Money is made on the long... So, royalties are paid by others, or, more visible, a pyramid effect.
on Money is made on the long... Technological innovations, those too at a fast speed, need equally fast change in...
on Demystifying Norwegian Online... Hi,I like Nokia!
on Ad Inventory Optimization -... OpenX is an Ad Manager just like GAM (Google Ad Manager). Its help you serve ads, but you...
on Ad Inventory Optimization -... Hi Ankit,
Good article. Lots of good points here.
Do you guys use OpenX? If you do,...
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